Defining a differentiating customer experience for your company is a challenge in itself. In our experience, however, the really challenging task is to deliver this experience to customers in a consistent way across all touch points. To achieve this, all of a company’s touch points with its prospects and customers need to be orchestrated, aligned, tightly managed and controlled.
While e-commerce gets more and more important, store-based retailing does not seem to lose its attractiveness. Thus, retailers must find a way […]
In most industries potential customers look for information and decisions facts when considering buying a product or service of a specific company […]
More and more journeys are done online – it seems that there is a big need for an approach to understand the […]
The Swiss retail industry is facing enormous losses. But don’t step in the sales trap – these days every retailer gives customers […]
