While e-commerce gets more and more important, store-based retailing does not seem to lose its attractiveness. Thus, retailers must find a way to combine the advantages of both concepts to meet customers’ expectations and increase profitability.
While e-commerce gets more and more important, store-based retailing does not seem to lose its attractiveness. Thus, retailers must find a way to combine the advantages of both concepts to meet customers’ expectations and increase profitability.