In most industries potential customers look for information and decisions facts when considering buying a product or service of a specific company on the respective commpany’s website. This is great news, if your website delivers the decision facts and customer experience consumers expect from their visit. Unfortunately, far too often they do not.
http://whataboutthecustomer.com/touch-points/use-your-website-for-customer-relationship-management-before-its-too-late/
More and more journeys are done online – it seems that there is a big need for an approach to understand the […]
Based on our research the influence of salespeople is decreasing in most industries. You know why? Because salespeople are desperately in need […]
The Swiss retail industry is facing enormous losses. But don’t step in the sales trap – these days every retailer gives customers […]
Customers want the salesperson to help them make the right decision with ‘Rep highly knowledgeable’ ranking the highest of ‘key aspects of […]
