WATC Consulting AG
- Most popular Customer Centricity and Strategy Seminars at WATC AcademyWhat is customer centricity? What does being customer-centric really mean? How to transform an organisation towards customer centricity effectively and sustainably? How to allocate scarce financial and human resources to the right customers and customer groups? These are just a few of the questions our clients regularly ask us. One important way of supporting these […]
- WATC founding partner writes on leadership … and much moreJan Nyholm, founding partner at WATC Consulting AG, recently published a book on leadership that is definitely worth reading: 'Leadership, Assholes, Blockchain and YOU' The post WATC founding partner writes on leadership … and much more appeared first on WATC Consulting AG.
- 7 Steps towards a customer-centric organisationOrganisations striving for customer centricity face two main challenges: to become customer-centric and to stay customer-centric. Our 7 steps towards a customer-centric organisation cover both the becoming – i.e. the initial transformation – and the staying – i.e. continuous optimisation. In our experience from more than twenty years of working with clients around the world, […]
- Die 6 Schritte des Customer Experience ManagementWo man auch hinhört. wird über Kundenerfahrungen (Customer Experiences) und Kundenerfahrungs-Management (Customer Experience Management) gesprochen. Dennoch stellen wir immer wieder fest, dass wenige Leute eine ausreichend konkrete Vorstellung davon haben, was es braucht, um differenzierende Kundenerfahrungen erfolgreich zu definieren und im Alltag sicherzustellen. In diesem Artikel versuchen wir, die 6 Schritte des Customer Experience Management […]
- In sieben Schritten zur kundenorientierten OrganisationOrganisationen, die sich Kundenorientierung zum Ziel gesetzt haben, stehen vor zwei Herausforderungen. Erstens kundenorientiert zu werden und es zweitens auch zu bleiben. In unseren sieben Schritten zur kundenorientierten Organisation befassen wir uns in diesem Artikel sowohl mit dem Werden – bzw. der initialen Transformation – als auch mit dem Bleiben – bzw. der laufenden Optimierung. […]
- Vier Grundvoraussetzungen von KundenorientierungErfüllt Ihr Unternehmen die vier Grundvoraussetzungen von Kundenorientierung (oder neudeutsch: Customer Centricity)? Wir werden oft gefragt, was es bedeutet, wahrhaft kundenorientiert zu sein. Viele im Internet zu findende, landläufige Definitionen helfen dem Praktiker nicht weiter. Unsere Erfahrung aus der Zusammenarbeit mit Klienten und aus der eigenen Forschung sagt uns, dass sich kundenorientierte Organisationen – egal […]
- 6 steps of Customer Experience ManagementEverybody and their dogs seem to be talking about customer experiences and customer experience management nowadays. However, too few people seem to have a good concept of what it really takes to do it successfully. This is why this article summarises the 6 steps of successful customer experience management from our point of view. The […]
- Living and breathing Customer CentricityIs your company living and breathing customer centricity? Experience and research show that there are four key prerequisites for customer centricity in commercial and non-commercial organisations. The post Living and breathing Customer Centricity appeared first on WATC Consulting AG.
- Customer Centricity and the Car IndustryAnd the times they are a-changin’ written in 1964 seems to be still true. Many industries have been in change over the last years with great impact on companies, employees, the supply-chain partners and the customers. Change is inevitable which means you can fuss about if it is good or bad or just accept it […]
- Customer Centricity or Customer ObsessionThere seems to be a constant need to create new terms and definitions out there. Within the last two years customer obsession gets more and more attention. Although most companies struggle to understand what customer centricity means and how to apply, a new term arises in the east. So, the question emerges customer centricity or […]